661 is a brand that embodies what it means to have fun on two wheels. Be it dirt or street, we have made our mark on countless riders across the globe. We have formed a formidable army of faithful riders who want nothing more than to push their limits each and every day knowing that we have them covered from head to toe. Established in Southern California in the year 1999, we set out on a path to push the envelope in protective equipment. This quickly led to having one of the most recognized logos on the best tracks, parks and trails. Our following developed quickly and today we have an army of athletes worldwide wearing, testing and aiding us in our quest to design the ultimate gear.