GU Energy

Optimize your performance

Our Why

We are in pursuit of our ultimate potential. With smart training, and the perfect mix of nutrients delivered at the right time, we can unleash our innate and boundless athletic capacity. Our desire to achieve just a little bit more drives us to answer what to eat, how much to each, when to eat. We know there’s no terminus, no destination, but we also know every small breakthrough brings us a step closer to realizing our true potential.

20 Years in the Making

Innovation is all we know. Innovation is what created GU, and it’s what created the first energy gel over 20 years ago. It’s why today we still offer the widest variety, best tasting, and most nutrient rich hydration, energy, and recovery products on the market. We have always been on a mission to optimize every aspect of diet and nutrition, which is our way to serve athletes everywhere.

As nutrition scientists, we can’t help but be in a constant state of testing, refining, studying, until we find that perfect combination. As athletes, our laboratory is the real world, the roads, trails, and fields where we train and compete, the grueling testing grounds where we break new ground to discover that perfect combination and achieve that breakthrough performance.

GU Then & Now JetBlack Products

driving Questions

What to eat? When to eat? How much to eat?

The building blocks of peak performance are simple, and we’ve distilled them to their basic forms, so you can go further, get faster, and feel better doing it.

Its essential to practice and test your nutrition plan to find out what works best for you.

Energy Gels

Bonking Doesn’t Solve Itself

GU Energy Gels are crafted to supply both energy and key nutrients like electrolytes and amino acids to keep you feeling strong and energized. The precise blend of complex and simple carbohydrates will fuel you up, so you feel good, longer. 

GU Original Energy Gel

Our Energy Gels delivery the ingredients you need packed in a form that’s tasty, portable, and easy-to-digest. It sounds simple, and it is for you. When you’re working out, you need easy-to-digest calories from carbohydrates that deliver immediate and sustained energy while reducing risk of stomach distress. When you’re fueled-up, you feel better and perform better.

GU Liquid Energy Gel

A refreshing take on our original gels crafted to help you fine-tune your nutrition planning. A tasty form factor that provides a refreshing alternative to power your strong finish-line kicks, or to simply complete a long training day with confidence. Mixing up your nutrition form factors will help keep you fueled and perform better.

ROCTANE Energy Gel

ROCTANE Energy Gels are designed for long-duration and high-intensity activities, when you’re trying to up your mileage or push yourself further. But what does that really mean? It means that ROCTANE Energy Gels are packed with up to three times as much sodium (depending on the flavor), and three times as many branched-chain amino acids as compared to our original Energy Gels. Learn more about the ROCTANE difference here.

https://cdn.shopify.com/s/files/1/0248/5570/7682/files/nutr-amino

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May reduce mental fatigue and help decrease muscle damage during exercise Delivers ready-to-use energy for athletes and can delay bonking by sparing glycogen stores Helps enhance performance by increasing focus and concentration while training or racing

The GU you can chew

GU Energy Chews are crafted to supply both energy and key nutrients like electrolytes and amino acids to keep you feeling strong and energized. Delicious, mouthwatering flavors help you stick to your nutrition plan, so you can keep going. Energy Chews have similar nutrients per serving to the original GU Energy Gels, delivering the energy you need in chewable, bite-sized pieces.

GU Stroopwafel JetBlack Products

Warm it. Bite It. Enjoy It

The GU Energy Stroopwafel is a Dutch-style treat that acts like an Energy Gel but tastes like breakfast. Eat one before a race or workout or bring one along for a tasty energy source to power your performance.

Hard Facts of Hydration

When you’re dehydrated, your power output falls. Plus, dehydration can cause headaches and make you feel crumby. Drinking fluids to help you stay hydrated is the easiest way to keep you feeling good and up your performance.  But it’s not just about drinking more water… you need to maintain your water balance by replenishing with electrolytes, particularly sodium, which you lose when you sweat.

Hydration Tablets

GU Hydration Drink Tabs are designed to keep you hydrated during any activity and in all conditions. Tablets are easily dissolved in 16 ounces of water, perfect for dropping into a sport bottle or bike bottle for hydration on-the-go. The light, effervescent tablets are also appropriate for everyday use, during training, travel, and hot weather, or anytime you need a hydration boost. The 12-tablet portable tubes easily fit in pockets, jerseys, and running belts. All flavors are caffeine-free and made with vegan ingredients.

GU Drink Tabs JetBlack Products
GU Roctane Protein Recovery, 15 servings, Chocolate JetBlack Products

recovery drink

Designed to help athletes rebuild, refuel & rehydrate after training or racing, ROCTANE Protein Recovery Drink Mix delivers 20g of fast-acting whey protein to stimulate muscle recovery and repair, and help reduce muscle damage and soreness. Each serving also provides fast-acting carbohydrates to replenish muscle glycogen stores along with sodium, the primary electrolyte lost in sweat, to aid in rehydration. Mix two scoops into 8 ounces of water and shake well.  Enjoy within 30 minutes after training or racing. 

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